Region
India
- Region MEA
- IndustryFinance/ Banking
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Overview
- A leading enterprise bank in the middle east wanted to realize its goal of introducing new revenue streams and uniquely transforming user experience and customer relationships. Redington partner, Horizontal Digital, assessed the client’s requirements through CX strategy workshops and journey mapping and arrived at the solution. Horizontal developed a comprehensive digital product for the bank using commerce, cloud and a series of customer experience strategies and delivered a ‘Commerce as a Service’ solution powered by Sitecore on Microsoft Azure.
- Objective To introduce new revenue streams and transform customer experience
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Challenges
- Offer commerce capabilities for customers
- Transform customer experience
- Build hyper-personalized and customer-centric services
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Outcomes
- Combines cloud innovation to power commerce as a service
- Cost savings, scalability and reduced TCO
- customer experiences
